content strategy

Workopolis Content Marketing Q&A

I am bored of myself. Know who’s more interesting than I am? Peter Harris. So this week, we’re all about Peter, Editor-in-Chief at Workopolis. Peter is the best kind of colleague – creative, smart, deadline-driven, flexible and funny. We grilled him about his content strategy / content marketing know-how to find out how he makes it all come together. 

All in the Family

The family that content markets together ... stays together ... or at least that's how it seems. This time on Princess of the Internet I outline how I apply some of the core pillars of content strategy to help my family members tell stories that matter to them and to others. 

Existentialism, Content Strategy and River Phoenix

In Grade 8, my art teacher told the class existentialists believed there was "more to life than work". An over-simplification? Yes, but it hit my 13-year-old soul harder than The Bridge to Terabithia and the knowledge River Phoenix would never love me. 

"But there is, right, I mean there is more to life than that?" my brain hummed. The very IDEA  the future of my existence could be contained into one, grey 9-5 blob chilled me. The idea of sameness seemed equal to The Nothing we all fear - to steal liberally from another hallmark of my childhood - The Neverending Story.