content marketing

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What You Want Doesn’t Matter

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Everyone’s the star of their own show.

Trust me, every ‘trying to make myself stop thinking about work problems and fall back to sleep at 3am’ daydream scenario involves me – THE STAR – telling hilarious jokes to George Clooney and Brad Pitt as we dine on sushi. At no point does either one of the ACTUAL STARS take over the conversation.

Similarly, although yes, I do care about my colleagues, my professional development meetings and reviews are about ME, ME, ME. I want to talk about the training I hope and dream for, what I need to do better. ME, ME, ME, ME.

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Ben Affleck's Content Marketing Strategy

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What if Ben wanted to win Jen back? Would he / could he use content marketing as his guide? Maybe. Just in case ... I've started to outline a high-level content strategy plan for him. I'm sure he'll be very pleased ... unless he's not that into salvaging things. 

Workopolis Content Marketing Q&A

I am bored of myself. Know who’s more interesting than I am? Peter Harris. So this week, we’re all about Peter, Editor-in-Chief at Workopolis. Peter is the best kind of colleague – creative, smart, deadline-driven, flexible and funny. We grilled him about his content strategy / content marketing know-how to find out how he makes it all come together. 

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All in the Family

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The family that content markets together ... stays together ... or at least that's how it seems. This time on Princess of the Internet I outline how I apply some of the core pillars of content strategy to help my family members tell stories that matter to them and to others. 

Existentialism, Content Strategy and River Phoenix

In Grade 8, my art teacher told the class existentialists believed there was "more to life than work". An over-simplification? Yes, but it hit my 13-year-old soul harder than The Bridge to Terabithia and the knowledge River Phoenix would never love me. 

"But there is, right, I mean there is more to life than that?" my brain hummed. The very IDEA  the future of my existence could be contained into one, grey 9-5 blob chilled me. The idea of sameness seemed equal to The Nothing we all fear - to steal liberally from another hallmark of my childhood - The Neverending Story. 

5 Ways To Not Hate Your Life At Work

“I know I'm lucky to even have had that experience,” he says. “We were still young enough at the time not to fully grasp how good it was.” That’s my friend and former colleague romanticizing a golden period in our professional life. We had so much fun at our online gig creating stories, measuring audience traffic and trying new digital experiments that we’d stay late ON PURPOSE because we had serious FOMO (Fear Of Missing Out).

From the InstaGrams

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